I think it's safe to say that Korean skincare and beauty has officially made its way over to the states. Chok-Chok, the ultimate Korean skincare goal, doesn't have a direct English translation. It's a word formed from the sound that you hear when you lightly tap your skin with the fingers when it's dewy, plump and bouncy. Other Korean beauty brands, like AHC, Acwell, Banila Co., Medih... https://anaina-skincare.com/