Abstract Olive oil markets. both traditional and new ones. are changing rapidly with vertical as well as horizontal differentiation that increasingly play a role in featuring demand and supply. The paper explores the role and effectiveness of different quality clues in the creation of value in high segments of the Italian olive oil market by applying a hedonic price model. https://www.markbroyard.com/top-super-pet-naturals-busy-butter-calming-peanut-butter-for-cheap-limited-save/